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The INVERSE Project is a wayfinding system designed to invoke feelings of empathy around the topic of discrimination. Society recognizes there is a discriminatory issue and is aware of the meaning of empathy, yet they fail to apply it.

 

How can we design an empathy experience around the topic of discrimination and provide tools to keep the conversation going?

Branding: Brooke Holle, Hope Garver

Packaging: Mikayla Magee

Mobile Design: Mikayla Magee

Way Finding Design: Jessica Metzler, Alondra Vasquez

Art Direction: Seth Jones, Dalton Albus

Mobile Design

Packaging

UX / UI

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THE BIG IDEA

The goal is to create an experience that allows people to have conversations around the topic of discrimination. Sharing those experiences helps others be made aware of the struggles people face based on innate aspects of their identity.

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ANONYMOUS RESPONSES FROM A SURVEY

5/20 responses

"It was in elementary and I had a very bad stuttering problems and a lady that was supposed to be helping me told my mother that “I spoke like that because I was BLACK”

"I don’t remember a time I have been discriminated against."

"I’ve been discriminated against through homophobia, not by the color of my skin."

​"Less extreme examples- been called a wetback, have been asked if I am from here (here being the US) More extreme examples suffered from physical assault from a white man and the police asked if i antagonized the offender then dismissed the report by sending a letter to my home stating they couldn’t identify the suspect..."

 

"As a white man, I don’t think there’s been a time where I’ve seriously been discriminated against. Which points to the fact that white privilege exists."

HOW MIGHT WE CONTINUE THE CONVERSATION?

Scanning the QR code on the share your story prompt will take the user to The INVERSE site.

The user will have an opportunity to share their story and choose to be anonymous or sign in with Facebook and Google, where it would attach their name and photo.

The ability to see responses nationwide can be accessed by clicking on the menu in the top-right corner.

This screen shows responses from other users.